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Monday, October 1, 2007

Network Marketing Keys to Success

Network Marketing Keys to Success
By Bob Gatchel, BookWise 10K Distributor

In today's economy, many people are looking for ways to
help create financial security. Some have resorted to real estate, others have tried their hands in the stock market. But
today, more and more people are looking at the opportunities that
the network marketing industry can provide.

Unfortunately, people sometimes get the wrong impression of
exactly what network marketing is all about. Network marketing
isn't about taking advantage of your friends and relatives and
getting them to buy useless widgets. Instead, network marketing
is a people-to-people business that can allow the average person
create a long term, growing business by sharing products and
opportunity to the masses in a grass roots fashion.

It can be easy, it can be fun, but it does require a easy to
follow set of rules in order to succeed.

In this little essay and future installments, I'm going to share
some of my thoughts on finding success in network marketing. Some
of these thoughts may be very detailed, some will be overviews,
some of them will be train of thought concepts that I discover as
I'm working my network marketing business.

In this issue, I'm going to outline 4 key components you should
consider when choosing a company to work with.

Timing:

In real estate the old adage is "location, location, location".
In network marketing it's "Timing, timing timing".

Network marketing companies go through various growth phases and
there are specific times in this growth cycle where the
opportunity is the best for the average person. It's often
better to get into a program earlier rather than later. Yes,
there will be growing pains and occasional challenges as a
younger company grows. But the benefit of being in early and
being part of momentum growth is where fortunes have been made.

Yes, you could become part of an older company and do well in
it. But it will be tougher to find new people to share the
product and opportunity.

Suggestion: Get into a program early in its life-cycle for
maximum benefit.

Product:

History has shown that certain product lines are usually successful.

Things like nutritionals, health care and beauty have traditionally been winners. But thanks to the world of the
internet and technology, other products are also achieving
success. Products that in the past could not have had success
since technology was not as advanced. Service products,
financial products and self improvement products are being
promoted very successfully via network marketing.

So, there are hot new concepts and products that are starting to
take the network marketing world by storm.

But there is one thing that is vital to your success in network
marketing. Choose a company and product that you can be excited
about. If you don't believe in nutritional supplements, don't
join a vitamin company. Don't understand, use or like makeup?
Don't join a cosmetic company.

Join a company that has a product line and philosophy that meshes
with your personality. By doing that it will make the process of
sharing the product and opportunity easier since you are a
"believer" in the product.

Also the product should be fairly priced for the masses. You don't
want to be selling light bulbs for $100 each!

Suggestion: Get into a program with a product that you believe
in or a product you would use. And a product that is reasonably
priced for the value of the product provided.

Compensation:

Unless you are going to join a network marketing company for
the product, more than likely, you will be wanting to make the
jump into a program to make money sharing the product and
opportunity. When you want to do that, you have to look at the
compensation system put in place by the company.

Compensation plans can vary wildly, and can often confuse people
when they see it. As my old grandpa used to say:

"If it's confusing, they're trying to hide something".

That is my philosophy in compensation plans as well!

When choosing a company look for a plan that is fair and easy to
understand. It should reward you well for initial sales of product and should reward you for your organization purchasing /
selling the product to their customers.

Suggestion: Simpler is better when it comes to compensation.

Mentorship:

Network marketing is about building long term and profitable
relationships with your organization. That includes your downline
AND upline.

One of the biggest keys to success in network marketing is having
a good mentor / upline available to coach you and guide you along
the way as you build your business. Bottom line? You should
choose your downline AND upline carefully.

When you recruit people you want them to be coachable and use the
systems and programs available and you should do it too.

Each member should use their upline for training and guidance.

So when deciding to enter a company, I suggest interviewing
potential upline leaders / upline teams to see if you are all on
the same page and can work together.

I have joined programs in the past where the upline and I did not
see eye to eye and the whole business was a disaster.

Suggestion: Find an upline that you feel comfortable with
and is available to help you. AND be sure you recruit distributors that you will be able to work with as well.

In conclusion ...

I want to thank you for taking the time to allow me to share my
thoughts with you! And I hope you got something out of it!

And finally, I hope that you DO take the time to get on Robert
Allen's upcoming call about BookWise! Probably the most fun I have ever had in network marketing!

Look ... I was skeptical when I first heard about it, but when
Robert showed me the vision and goals of BookWise on a phone call,
and I took the time to visit the site and REALLY review the
materials, I knew that this was indeed ...

"The most intelligent home based business"


This is very important to take a perfect decision in network marketing. In this industry many people win the game of success by following the training and concept based marketing.

I think, you get your success in network marketing just follow the above ways of achieving success in your life.

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