Email marketing and its utility for your business

The most recent study about web marketing says that Email marketing or marketing by email is the most easiest way to attract customers or visitors in this web industry. So we have to know why email marketing is important.


Why Email Marketing?


Many companies and organizations are considering adding email marketing to their communication platforms but are deterred by the perceived start-up costs or unsure whether email marketing will provide enough of a return on investment. A common myth about email marketing is that only large corporations can afford the technology and reap the benefits. The truth is that email marketing can benefit small and large organizations alike. In fact, email marketing software is usually priced according to desired capacity, which means that you will never have to pay for a larger license than you need. Smaller licenses can actually be surprisingly affordable. In addition, outsourced email marketing services allow you to try out email marketing with virtually no upfront costs. With this in mind, below is a list of the most common benefits of email marketing.

1. Email is Inexpensive
Email is far less expensive on a cost-per-contact basis than other advertising options, such as banner ads, print advertising and telemarketing.

2. Email Creates Quick Response Cycles
Email cuts response times down from as much as six to eight weeks for direct mail to as little as 48 hours in most cases.

3. Email Marketing Campaign Results are Measurable
Campaign sales as well as open-up and click-through rates can be easily measured. By being able to quantify the success of campaigns while in progress, you can adjust your strategies to improve results.

4. Email Has a Wide Reach
Email is part of many people's daily routine. It is a medium with an exceptionally large audience and allows recipients to immediately act on messages.

5. Email Drives Website Traffic
Email is an effective way of driving traffic to your Website. Using links embedded in your messages, customers can quickly be directed to your site.

6. Email Builds Brand Awareness and Customer Relations
Regularly delivered email messages with proper subject lines and logos reinforce company and product awareness. Email creates an interactive connection and nurtures quality customer relations.

7. Email Can Be Highly Customized
Using customer databases, campaigns can be customized with specific customer data. Database integration also allows targeted mailings to specific recipient groups (for example by ZIP Code, gender or income).

8. Email is Easy to Implement and Requires Limited Resources
Email campaigns can be quickly implemented and executed with only minimal software, hardware and personnel investments.


Email Marketing can help you succeed:

>It's Effective
Grab your audience's attention, and get your message across with impact.

>It's Easy
With our Email Wizard and more than 200 easily customized templates, you can create professional-looking emails in a snap.

>It's Affordable
For as little as $15 a month you can make SpeakUp! Email Marketing part of your marketing mix.

I think, you can understand the true fact about email marketing. So you will start email marketing and earn revenue from web industry.

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