Yahoo and Microsoft Both Lose Market Share to Google

Yahoo and Microsoft are two gaint in online business. But they lost their market share to Google.com last year. So google is now no. 1 in web business.

Net Applications reports March 2008 Search Engine Market Share, showing that both Yahoo and Microsoft had small losses that seem to have shifted to Google. In March, Yahoo lost .17% of total market share, MSN lost .26% and Microsoft Live Search lost .09%. The losses went primarily to Google, which increased its share in March by .43%.

One of our Software Engineers (not naming any names, Ryan) posed the question - "Who uses Microsoft Live Search? I bet it's mostly people that are searching for files on their own hard drive who accidentally click the 'search the net' button."

So, with our new segmentation (see above updates) on MarketShare, we decided to research it.
We theorized that if Ryan (oops, there's his name) were correct, we'd see nearly 100% of MS Live Search usage coming from browser sessions running on Windows and using Intenet Explorer as the browser. And, the results matched the theory, with 99.8% of Microsoft Live Search users running Windows and 97.2% running IE.

For these and other Global Market Share Statistics, go to marketshare.hitslink.com.


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